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@@ -1,55 +1,52 @@
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Add Tracking Scripts
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====================
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-Tracking scripts, such as like Google Analytics or Facebook Pixels, can be added
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-to the ``<head>`` and ``<body>`` of all of your web pages.
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+Tracking scripts, such as Google Analytics or Facebook Pixels, can be added to
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+the ``<head>`` and ``<body>`` of all of your web pages.
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Tracking settings are located in the Wagtail Admin dashboard under
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**Settings > Tracking**.
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.. warning::
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- While it may be tempting to add dozens of tracking scripts to your website,
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- keep in mind that **each script you add will slow your site down**
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- and will invade your visitors' privacy. Therefore we recommend to carefully
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- evaluate and choose one tracking solution that best fits your needs.
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+ Keep in mind that **each script you add will slow your site down** and may
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+ affect your data privacy compliance such as GDPR. Therefore we recommend to
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+ carefully evaluate and choose one tracking solution that best fits your
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+ needs.
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Google Analytics
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----------------
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-There are two types of Google Analytics accounts --- "Universal Analytics"
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-(generally for accounts created before 2021) and "Google Analytics 4":
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-
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-* **Universal Analytics** account IDs begin with **UA-**
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+There are two types of Google Analytics accounts --- "Google Analytics 4" (GA4)
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+and "Universal Analytics" (for old accounts created before 2021):
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* **Google Analytics 4 (GA4)** account IDs begin with **G-**
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-* If you are using both account types, you can enter both IDs and the data will
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- populate both accounts. However, neither is "better" and using both does not
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- provide any benefit compared to using just one.
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-
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-.. note::
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+* **Universal Analytics** account IDs begin with **UA-**. Google is shutting
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+ down UA accounts in July 2023, so it is recommended to use GA4 accounts
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+ instead.
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- A common misconception is that Google Analytics helps boost SEO. This is not
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- true! Google Analytics tracks people who use your site so you can see
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- metrics such as: how many people viewed which pages, for how long, from what
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- location, etc. It does not provide any benefit other than giving you this
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- information.
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+* If you are using both account types, you can enter both IDs and the data will
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+ populate both accounts.
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Google Tag Manager (GTM)
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------------------------
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-Google Tag Manager (GTM) is a separate product from Google Analytics. GTM lets
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-you add **one** script to your site. Then, from the GTM Console, you can add
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-multiple other tracking scripts (Such as Google Analytics, Google Adwords,
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-Google Remarketing, Facebook Pixels, Salesforce, Pardot, StatCounter, Adobe,
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-etc.). GTM makes it convenient for your marketing staff to continually add and
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-change the tracking tools without having to make any changes to the website.
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+Google Tag Manager (GTM) lets you add **one** script to your site. Then, from
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+the `Google Tag Manager Console <https://tagmanager.google.com/>`_, you can add
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+multiple other tracking scripts (Such as Google Analytics, Adwords, Facebook
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+Pixels, HubSpot, Salesforce, Pardot, StatCounter, Adobe, etc.). GTM makes it
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+convenient for your marketing staff to continually add and change the tracking
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+tools without having to make any changes to the website.
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+
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+.. important::
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-If you are using Google Tag Manager, we recommend that you remove any other
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-tracking scripts from your site, and add them instead through the GTM Console.
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+ If you are using Google Tag Manager, you should remove any other tracking
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+ scripts from your site (including the **G-** and **UA-** IDs above), and add
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+ them through the `Google Tag Manager Console
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+ <https://tagmanager.google.com/>`_ instead.
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Other Scripts
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@@ -78,13 +75,13 @@ If you have other tracking codes to add, follow these steps:
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.. note::
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- You can verify that the scripts on the web page by going to the site and
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- inspecting the Source Code. Then search for the ``<script>`` tags, either
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+ You can verify that the scripts are on the web page by going to the site and
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+ inspecting the source sode. Then search for the ``<script>`` tags, either
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visually or by hitting ``CTRL + F`` on your keyboard and searching for the
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- code. Here's how to get the Source Code if you are not sure:
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+ code. Here's how to view the source code if you are not sure:
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* Firefox: https://developer.mozilla.org/en-US/docs/Tools/View_source
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* Chrome: https://support.google.com/surveys/answer/6172725?hl=en
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- * IE/Edge: https://docs.microsoft.com/en-us/microsoft-edge/devtools-guide-chromium/resources/
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+ * Edge: https://docs.microsoft.com/en-us/microsoft-edge/devtools-guide-chromium/resources/
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Vince Salvino