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- Tutorial Part 8: SEO Metadata
- =============================
- Wagtail CRX includes all of the technical tools you need to populate your site
- with good SEO data.
- Enabling SEO Metadata
- ---------------------
- To enable or disable different types of metadata, go to **Settings > SEO**. This
- will take you to the SEO settings.
- .. figure:: img/tutorial_settings_seo_global.png
- :alt: Settings admin for SEO.
- The Settings admin for SEO.
- SEO settings for best practices are already selected for you, but you can change this if you would like.
- Adding SEO metadata to your pages
- ---------------------------------
- Now you will want to add SEO metadata to your pages in the CMS. This can be easily done from the page editor.
- In the admin, navigate to the page that you want to add SEO, click the Edit option, and go to the **SEO tab**
- at the top of the page editor. These are the options that you will see in the page-level SEO editor for Home page:
- .. figure:: img/tutorial_page_seo_options.png
- :alt: Page options for SEO.
- The page options for SEO in the Home page.
- The most important section to fill out is the **Page Meta Data**.
- * **Slug**: This is part of the URL. For example, it would be yoursite.com/home, with the "home" being the slug.
- * **Page Title**: You could just use your actual page title, but if you want something more specific or search-engine detailed, you can add one specifically for SEO.
- * **Search Description**: This is a tagline or brief description of what the page is about. It should contain the most important keyword/s.
- * **Open Graph Preview Image**: If people share your page on social media sites, this sets a small photo to display with the page link.
- * **Structured Data**: These are a set of fields pertaining to your
- organization, such as open hours, address, organization type, etc., which
- search engines use for pulling up company information to display in search
- results or in maps. Structured Data fields should be added on the Home page,
- and also on any page representing a physical location For example, if we had
- additional branch locations of our cupcake shop, we would want to add the
- relevant structured data on each branch's page.
- To save, just **Publish** the page as normal.
- For information about metadata best practices, see the `SEO Starter Guide from
- Google <https://support.google.com/webmasters/answer/7451184?hl=en>`_
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