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- Add Tracking Scripts
- ====================
- Tracking scripts, such as like Google Analytics or Facebook Pixels, can be added
- to the ``<head>`` and ``<body>`` of all of your web pages.
- Tracking settings are located in the Wagtail Admin dashboard under
- **Settings > Tracking**.
- .. warning::
- While it may be tempting to add dozens of tracking scripts to your website,
- keep in mind that **each script you add will slow your site down**
- and will invade your visitors' privacy. Therefore we recommend to carefully
- evaluate and choose one tracking solution that best fits your needs.
- Google Analytics
- ----------------
- There are two types of Google Analytics accounts --- "Universal Analytics"
- (generally for accounts created before 2021) and "Google Analytics 4":
- * **Universal Analytics** account IDs begin with **UA-**
- * **Google Analytics 4 (GA4)** account IDs begin with **G-**
- * If you are using both account types, you can enter both IDs and the data will
- populate both accounts. However, neither is "better" and using both does not
- provide any benefit compared to using just one.
- .. note::
- A common misconception is that Google Analytics helps boost SEO. This is not
- true! Google Analytics tracks people who use your site so you can see
- metrics such as: how many people viewed which pages, for how long, from what
- location, etc. It does not provide any benefit other than giving you this
- information.
- Google Tag Manager (GTM)
- ------------------------
- Google Tag Manager (GTM) is a separate product from Google Analytics. GTM lets
- you add **one** script to your site. Then, from the GTM Console, you can add
- multiple other tracking scripts (Such as Google Analytics, Google Adwords,
- Google Remarketing, Facebook Pixels, Salesforce, Pardot, StatCounter, Adobe,
- etc.). GTM makes it convenient for your marketing staff to continually add and
- change the tracking tools without having to make any changes to the website.
- If you are using Google Tag Manager, we recommend that you remove any other
- tracking scripts from your site, and add them instead through the GTM Console.
- Other Scripts
- -------------
- If you have other tracking codes to add, follow these steps:
- #. In the Wagtail admin, go to **Settings > Tracking**.
- #. The tracking scripts will usually give you instructions of where to place
- them. So, make sure to verify the instructions that were given to you.
- #. Copy and paste scripts that should be between the ``<head>`` tags in the box
- labeled for ``<head>`` scripts.
- #. Copy and paste scripts that should be toward the closing ``<body>`` tag in
- the box labeled for ``<body>`` scripts.
- #. Click **Save** and you're done!
- .. figure:: img/head-body-scripts-widgets.png
- :alt: The TRACKING dashboard.
- The tracking dashboard.
- .. note::
- You can verify that the scripts on the web page by going to the site and
- inspecting the Source Code. Then search for the ``<script>`` tags, either
- visually or by hitting ``CTRL + F`` on your keyboard and searching for the
- code. Here's how to get the Source Code if you are not sure:
- * Firefox: https://developer.mozilla.org/en-US/docs/Tools/View_source
- * Chrome: https://support.google.com/surveys/answer/6172725?hl=en
- * IE/Edge: https://docs.microsoft.com/en-us/microsoft-edge/devtools-guide-chromium/resources/
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