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- Add Tracking Scripts
- ====================
- Tracking scripts, such as Google Analytics or Facebook Pixels, can be added to
- the ``<head>`` and ``<body>`` of all of your web pages.
- Tracking settings are located in the Wagtail Admin dashboard under
- **Settings > Tracking**.
- .. warning::
- Keep in mind that **each script you add will slow your site down** and may
- affect your data privacy compliance such as GDPR. Therefore we recommend to
- carefully evaluate and choose one tracking solution that best fits your
- needs.
- Google Analytics
- ----------------
- There are two types of Google Analytics accounts --- "Google Analytics 4" (GA4)
- and "Universal Analytics" (for old accounts created before 2021):
- * **Google Analytics 4 (GA4)** account IDs begin with **G-**
- * **Universal Analytics** account IDs begin with **UA-**. Google is shutting
- down UA accounts in July 2023, so it is recommended to use GA4 accounts
- instead.
- * If you are using both account types, you can enter both IDs and the data will
- populate both accounts.
- Google Tag Manager (GTM)
- ------------------------
- Google Tag Manager (GTM) lets you add **one** script to your site. Then, from
- the `Google Tag Manager Console <https://tagmanager.google.com/>`_, you can add
- multiple other tracking scripts (Such as Google Analytics, Adwords, Facebook
- Pixels, HubSpot, Salesforce, Pardot, StatCounter, Adobe, etc.). GTM makes it
- convenient for your marketing staff to continually add and change the tracking
- tools without having to make any changes to the website.
- .. important::
- If you are using Google Tag Manager, you should remove any other tracking
- scripts from your site (including the **G-** and **UA-** IDs above), and add
- them through the `Google Tag Manager Console
- <https://tagmanager.google.com/>`_ instead.
- Other Scripts
- -------------
- If you have other tracking codes to add, follow these steps:
- #. In the Wagtail admin, go to **Settings > Tracking**.
- #. The tracking scripts will usually give you instructions of where to place
- them. So, make sure to verify the instructions that were given to you.
- #. Copy and paste scripts that should be between the ``<head>`` tags in the box
- labeled for ``<head>`` scripts.
- #. Copy and paste scripts that should be toward the closing ``<body>`` tag in
- the box labeled for ``<body>`` scripts.
- #. Click **Save** and you're done!
- .. figure:: img/head-body-scripts-widgets.png
- :alt: The TRACKING dashboard.
- The tracking dashboard.
- .. note::
- You can verify that the scripts are on the web page by going to the site and
- inspecting the source sode. Then search for the ``<script>`` tags, either
- visually or by hitting ``CTRL + F`` on your keyboard and searching for the
- code. Here's how to view the source code if you are not sure:
- * Firefox: https://developer.mozilla.org/en-US/docs/Tools/View_source
- * Chrome: https://support.google.com/surveys/answer/6172725?hl=en
- * Edge: https://docs.microsoft.com/en-us/microsoft-edge/devtools-guide-chromium/resources/
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