wagtail/docs/topics/snippets/index.md

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Snippets

Snippets are pieces of content which do not necessitate a full webpage to render. They could be used for making secondary content, such as headers, footers, and sidebars, editable in the Wagtail admin. Snippets are Django models which do not inherit the {class}~wagtail.models.Page class and are thus not organised into the Wagtail tree. However, they can still be made editable by assigning panels and identifying the model as a snippet with the register_snippet class decorator or function.

By default, snippets lack many of the features of pages, such as being orderable in the Wagtail admin or having a defined URL. Decide carefully if the content type you would want to build into a snippet might be more suited to a page.

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registering
rendering
features
customizing